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Introduction to Global Business: Understanding the International Environment & Global Business Functions (Explore Our New Management 1st Editions) Jan 1, 2013 by Julian Gaspar and Antonio Arreola-Risa. Introduction to Business Management explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling, and also examines in-depth the functional areas of human resources, marketing, public relations, financialmanagement, operations management, and purchasing and supply management.